In a market where flashy marketing and extravagant spending are often mistaken for quality, Incidental is taking a different approach. We believe that dental practices deserve access to high-quality supplies without paying a premium to cover unnecessary expenses. That’s why we’re disrupting the industry by cutting the fat—focusing on what really matters and passing the savings directly to our customers.

The Traditional Approach: Big Budgets, Bigger Markups

Many dental supply companies pour substantial amounts of money into marketing, sponsorships, and other costly activities that don’t necessarily add value to the products they sell. These expenses often include:

• Influencer Partnerships: Paying influencers to promote products is now a common practice, but the cost of these endorsements usually gets added to the price tag that you, the customer, end up paying.

• Trade Show Presence: Attending and exhibiting at industry trade shows is expensive. From booth fees to travel and accommodation, these costs are significant—and they’re often passed on to customers through higher prices.

• Freebies and Samples: Giving away products as samples or freebies can seem generous, but the reality is that these costs need to be covered, often through inflated pricing on the main product line.

• Sponsorships and Courses: Many companies sponsor courses and events to get their brand out there. While this might build recognition, it also adds another layer of expense that drives up prices.

Our Approach: Value-Driven, Not Hype-Driven

At Incidental, we’ve chosen a different path. We don’t believe in inflating prices to cover marketing gimmicks. Instead, we focus on providing high-quality products at fair prices by eliminating unnecessary costs. Here’s how we do it:

1. Minimal Advertising Spend: We keep our advertising budget lean, focusing on organic growth and word-of-mouth rather than costly ad campaigns. Our reputation is built on the quality of our products, not on how much we spend to get noticed.

2. No Influencer Partnerships: We don’t pay influencers to shill our products. We believe that our customers can make informed decisions based on product quality and value, not on paid endorsements.

3. No Trade Show Extravagance: While other companies are spending big to be seen at trade shows, we’re investing in our products and customer service. We believe that good products speak for themselves.

4. No Freebies or Samples: Our pricing reflects the true value of our products. We don’t pad our prices to cover the cost of giveaways. Instead, we focus on ensuring every purchase you make is worth every penny.

5. No Sponsorships: We don’t sponsor courses or events. Our focus is solely on providing our customers with the best possible products at the best possible prices, without the overhead of unnecessary sponsorships.

The Result: Quality and Value Without the Gimmicks

At Incidental, our commitment is to deliver value directly to our customers. By cutting out the unnecessary expenses that drive up costs elsewhere, we’re able to offer high-quality dental supplies at prices that reflect their true worth.

We’re not about hype—we’re about honest, straightforward value. And as the dental supply market continues to evolve, we’ll remain focused on what matters most: delivering top-tier products that help your practice thrive, without breaking the bank.